www.lubumbashicongo.com has recently launched with advertisers flocking to be part of it…. Money raised will go towards the running of the Kimbilio Project, Helping children build a future with hope in the same area.

Hope to be launched into the world soon!

The design follows the styles set up on their style sheet.

Phrases that came through our discussions were; identifying strategies and adding to or interrupting existing processes or procedures and bringing clarify and focus. And also The technical end of rugged industrial safety. Aimed at engineers, technically minded large industry.

The notion of Focussing on a part of the bigger picture, was quite unique to them and is partly expressed through the use of short focal range photography, and potentially in the size the logo is used (perhaps slightly smaller than usual).

The Light Project has a newsletter that they regularly send to supporters. They wanted to upgrade its design to better reflect the organisation’s professionalism.

The response has been excellent with supporters donating more money to support the work.

Brief:  (buzz words) Ambitious, contemporary, confident, fun, playful, professional, family feel, linking people together, confident, thriving, clarity.

Other comments: flexible enough to use with the creation of new ministries. Perhaps some sort of transferable icon…

We were than able to suggest logo ideas to develop into a final idea alongside creating a style sheet as a reference point for all their future communications.

The style sheet we created included the final logo, primary and secondary colours, fonts, image styles, tone of voice (in the copy).

It’s since been referenced to create signage, leaflets and their Connect2 magazine. All their communications reflecting and reinforcing their identity.

The Congo Children Trust approached us for an online presence for the Kimbilio children’s centre project in D. R. Congo. The site needed to be bi-lingual (English and French) and to be fully integrated with Facebook and Twitter.

Deliverables
We provided them with a comprehensive web site which they can easily update themselves. This ensures constantly-fresh content and very low maintenance costs.

We also supplied an e-mail newsletter system which allows them to send regular bulletins to subscribers, in English or French, at the click of a button.

David is a gifted and entertaining speaker who usually obtains bookings by word-of-mouth. It was apparent that the best way to get new bookings was to show him ‘in action’. We produced short video excerpts of his one-man show which we posted on YouTube. We also designed a landing page for his web site which featured the videos, quotes from satisfied customers and information about his show.

To bring it all together, we designed a ‘pocket promotional’, poster and e-mail signature, all of which are based on a common identity. These are designed to drive visitors to the web site to see David’s videos and make a booking.